Case study: With Storesense Expo to an even more engaging Microsoft NT conference for visitors and partners
Microsoft NT conference is the largest technological event in Slovenia and the main training and professional event held by Microsoft Slovenia. The conference presents visitors with technological novelties and the seminars provide deep insight into selected topics. Organizers celebrated the 20th jubilee of the conference with a highly engaging program, attracting more than 1,700 exhibition visitors to Grand Hotel Bernardin in Portorož. Despite the great outcome, Microsoft is already drawing up plans on how to make the 21st NT conference even more engaging for sponsors and visitors.
Microsoft has decided to organize next year's event using real data on visitor dynamics at the 20th NT conference. Using NIL's solution Storesense Expo organizers gained accurate data on visitor movement across event locations and on the popularity of individual exhibitor stands, visiting times and locations during the main two days of the event. Based on these information Microsoft will be able to further optimize the arrangement of exhibitor stands and conference events and as a result provide sponsors, visitors, and partners with firm arguments for being part of the conference.